HUF is a brand synonymous with skateboarding and streetwear culture. Owner and founder , pro skater Keith Hufnagel originally opened as a skate shop in the Tenderloin area of San Francisco in 1998 and after the success of a small line of HUF branded clothing , the brand gradually grew into the worldwide success it is today. Sadly Keith passed away in 2020 but the brand is still going strong and will live long in his memory.

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